sass story

Sass is a design-driven homewares brand, based in Melbourne - Australia. The Sass story has evolved from the belief that everything we surround ourselves with should make us happy or reflect who we are. No matter how small or insignificant, it should be thoughtful and well designed.  Sass have been designing ironing board covers since 2005 and today our distinctive products are sold at major Australian retailers nationwide! 

Sass ironing board covers are highly graphic with bold stripes, pretty florals, and modern metallics - all sprinkled with a bright pop of colour and made with love! Who says ironing boards have to be boring? We aim to inspire even the most ardent opponents of ironing. Sass understand that function is just as important as looks, so every Sass product is created to outperform the average ironing board cover!

If we can make ironing less of a chore then our job is lovingly done!

We are part of the Charles Parsons group of companies celebrating 100 years of Trusted Innovative Partnership across the textile trade. With Charles Parsons, we share a passion for new and innovative design ideas that delight our customers.